Team Behind the Tech – Creator Group
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Team Behind the Tech – Creator Group

At Roblox, we envision a future where anyone can create anything, anywhere. With 32 million experiences once on the platform and over 60 thousand new experiences published daily, the Creator group is well on its way to bringing this to life.

“We are working to make megacosm simple, to democratize creation,” said Nick Tornow, Vice President of Engineering for the Creator group. “By exposing increasingly flexible and powerful interfaces for megacosm – in studio, in-experience, and through the deject – and in partnership with our creator polity – we will make megacosm in Roblox as natural as it is in the real world, turning all Roblox users into creators.”

It takes a team single-minded to taking the long view to unhook on this vision, so we spoke with Nick, as well as three members of his team: Head of Studio Stefano Corazza, Software Engineer Jenna Bousellam, and Lead Architect Michael Kryzhanovsky. Through these conversations, we learned well-nigh the top technical challenges they’re tackling today, the culture they aim to build, and how they’re working towards the future of megacosm on Roblox.

Empowering Anyone to Create on Roblox Through AI & Automation

Before Roblox, it would have taken an unshortened team of specialists—trained in tools that take years to master—to build an immersive 3D experience. While defended minutiae studios protract to expand the frontiers of what’s possible on the platform, Roblox continues to be the most inviting place for novices to take their first steps as digital creators. 

Today, most wits megacosm is washed-up in our self-ruling towers tool, Roblox Studio. As Stef explains, “Studio is uniquely positioned to unshut powerful creative capabilities to every user – it’s the weightier way to get wondrous content on our platform.” With Roblox Studio, anyone can build and publish an end-to-end wits with multi-user environments, regular updates, network analytics, matchmaking, monetization, and do it all increasingly seamlessly and quickly. Most people with plane modest technical skills can create experiences that host millions of users in under an hour. It’s all backed by our fully-managed deject software and infrastructure, delivering scale and performance wideness the world on iOS, Android, Mac, PC, and consoles.

Building on this base, we are working to reduce friction further, to make megacosm plane easier, and for our creators to focus on their ideas.

With advances in natural language processing and machine learning, we’ve identified techniques we may implement in the future. For instance, similar to how AI-powered art tools like Dall-E and Midjourney can take a prompt written in natural language and realize it as visual art, we’re looking at ways to have Studio build interactive objects and scenes without requiring any intricate modeling or coding from creators. 

In Nick’s words, “We want to indulge creators to use natural language or other intuitive expressions of intent to get closer to their creative vision.” As Stef puts it, “How many photographers were there a decade ago? Now that everybody has an wondrous camera on their phone, we have billions of photographers.”

Upskilling Our Creator Polity Through Learning

While we once have a global polity of talented creators, every day a new generation of Roblox users makes that leap to wilt creators. How can we help get these new creators on the path to fully realizing their creative vision and achieving financial success on the platform?

In wing to largest tools, we moreover invest in learning. Nick shares that “we get people on the platform who are stuff exposed to coding and 3D modeling for the first time ever. So there’s a huge opportunity for us to help them learn the skills they need to be successful.”

While we provide wide-stretching learning resources including documentation, tutorials, and creator forums, we are moreover subtracting enhanced learning materials into Studio to make finding help and implementing solutions a breeze.

“If people come into Studio and don’t know how to uncork or what to do, that’s an issue we need to solve,” says Michael. “Studio is designed for everyone to be successful. When we think well-nigh the worthier picture, it unquestionably helps us unhook increasingly tools to help people express themselves creatively and produce plane increasingly superstitious content.”

And vastitude just helping creators learn, our education initiatives are having a positive impact on the polity as a whole. As Jenna explained, “Making our learning materials  – and Studio overall — increasingly wieldy and misogynist to everyone should midpoint increasingly diversity in our creators. And that’s going to indulge for immersive experiences that unquestionably represent and uplift the broader set of communities virtually us.”

Managing the Scale of Data to Unhook a Unconfined Wits for Creators Anywhere

As we lower the windbreak to entry and requite creators powerful tools to build high-fidelity 3D experiences out of the box, we need to ensure that the full scale and detail of their creations can be enjoyed by users wideness the world. This ways ensuring a unconfined wits on both high-end PCs as well as mobile devices—some of which may not be equipped with consistently-fast connection speeds or the latest hardware. 

“Every day, thousands of creators create millions of pieces of content. That ways there’s a lot of ramified information produced. We employ our global deject to distribute creations so people all over the world can optimally engage on their device of choice. The Roblox engine assesses the vital constraints on a user’s device and gracefully delivers the right experience,” explains Nick. “This allows users to realize the most immersion possible without adjusting any settings or stuff locked out of any content.”

Enabling Innovation Through Our Culture of Unshut Liaison and Collaboration

We’re innovating virtually a new and evolving category of human co-experience. No single person has all the answers, and we goody from diverse voices and perspectives. The Creator group is fostering an environment in which variegated opinions are encouraged, and not knowing the solution (and asking for help) is unchangingly OK. The nature of our product and mission moreover ways we don’t just listen to our own voices, but nurture a robust uncontrived line of liaison with the creator polity – gathering their feedback and iterating in real time. 

“Engineers [at other companies] can often finger far removed from the people that use their products,” says Stef. “Here, as soon as a full-length is out, you can see uncontrived feedback on the forums and you can go talk to the creators and developers that use it.” 

Our unshut line of communication, with our team and our community, is the reason why we’re worldly-wise to maintain structuring and move forward, plane as we navigate uncharted territories. There’s no substitute for having that kind of tropical feedback loop to build and modify your product. As Stef says, “Iteration is the foundation of towers good software.”

Make Your Own Impact

Our leaders ensure that unshut liaison and collaboration are practiced daily within the Creator group. This fosters an environment that enables everyone to make a lasting impact from the start. In fact, Jenna was worldly-wise to make an impact plane surpassing she joined the team full-time. 

“In my last week as an intern, I was worldly-wise to ship the lawmaking to production. A week or so without joining the team full time, I went into Studio and saw the transpiration myself. That was really exciting. I liked knowing that I was working on high-impact projects from day one,” Jenna said. 

With a unvigilant vision for the millions of users and creators on our platform, there’s never been a largest time to join the Creator group at Roblox. If you’re looking for a culture that values collaboration, innovation, seeks unconfined ideas from anywhere, and builds products of unrenowned scale and complexity, this is the place for you. 

“We’re towers technology that enables everyone in the world to express their imagination through creation, without needing to think well-nigh how it all works,” says Michael.

Stef puts it increasingly bluntly. “We’re on the precipice of a massive wave of democratization of the megacosm of content.”


Team Overdue the Tech is a series that explores our approaches to tackling Roblox’s toughest technical challenges and highlights the people, culture, and values overdue our innovative technologies. If these sound like the challenges and opportunities you want to take on, trammels out our misogynist roles for the Creator group and learn increasingly at careers.roblox.com.

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